Category Archives: Persuasion

How To Bring Bad News

How-To-Bring-Bad-News

In ancient Greece, the messenger was killed if he brought bad news. Today still, any messenger of bad news faces great opposition. A well-formulated message can however prevent the worst of consequences. This … Continue reading

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How To Argue Like A Politician

How-To-Argue-Like-A-Politician

Politics has two meanings. Officially, it refers to the process of collective decision making. Unofficially, politics can refer to the manipulative game that is often found to govern this process. … Continue reading

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How To Reframe A Subject

How-To-Reframe-A-Subject

Some time ago, I wrote about how to be right with the right words. This technique is called framing: choosing specific wordings that evoke a certain frame or association. Framing … Continue reading

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How To Begin A Speech

How-To-Begin-A-Speech

The first sentences of a speech can make or break your plea. A good start can significantly increase the attention and comprehension of your audience throughout the whole speech. This … Continue reading

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How To Make Great One-liners

How-To-Make-Great-One-Liners

Any message will only be remembered partly. Your public will remember the right part if your speech or presentation contains a good one-liner. A strong one-liner is like a picture: … Continue reading

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How To Present A Plan

How-To-Present-A-Plan

Even great plans need persuasive explanations to make them happen. Generally, it takes quite some effort to get people behind your ideas. This post tells you how to present your … Continue reading

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How To Explain An Argument

How-To-Explain-An-Argument

Arguments are not persuasive by themselves. It is the explanation of an argument that is key to establishing a valid basis for your plan, decision or idea. After having stated … Continue reading

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How To Use The Power Of Reciprocity

How-To-Use-The-Power-Of-Reciprocity

Reciprocity is the human tendency to respond in kind: if you do a favor, the other will most likely return the favor. Professor Robert Cialdini proved this principle by sending Christmas cards … Continue reading

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How To Be Persuasive In Body Language

A confident speaker is recognizable even before he starts talking. The appearance of someone can be just as persuasive as his words due to his posture, glance and movements. His or her … Continue reading

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How To Use The Power Of Scarcity

Scarcity is what makes us run to a store and pay the highest price. The scarcer the good, piece of information or experience, the more we want it. You can … Continue reading

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