The first sentences of a speech can make or break your plea. A good start can significantly increase the attention and comprehension of your audience throughout the whole speech. This post explains how to start a speech persuasively in just three steps: by waking up your public, by creating benevolence and by providing understanding.
A. Wake them up
When starting a speech, you’ll need to arouse the public. Here are some succesful techniques for drawing the attention.
- Anecdote: arouse the audience with a short, relevant, maybe personal story.
- Statement: begin with a provocative statement like ‘this product changed my life’.
- Joke: start with a funny perspective on the topic. Be really funny or don’t try.
- Question: formulate a relevant statement as a question and an answer.
- Actuality: show the relevance of the topic by describing a recent related event.
B. Make friends
The audience must have a feeling of trust to push themselves to listen seriously. You can create this feeling of benevolence in one of the following ways.
- Introduce yourself: inform the audience on what makes you an expert.
- Praise the public: receiving a compliment makes the audience will like you.
- Show you have something in common: this creates a bond and thus interest.
C. Create understanding
Finally, the public must be prepared for all the information they’re about to receive. You can prepare the audience in three different ways.
- Main points: summarize your story in – preferably three – main points.
- Core topic: tell what the core topic of your speech is going to be.
- Story: show the historical events that make your topic relevant to discuss.
So, that it. You can start a speech well by waking up your public, by creating benevolence and by providing understanding. Good luck with your next speech!