Tag Archives: Framing

How To Reframe A Subject

How-To-Reframe-A-Subject

Some time ago, I wrote about how to be right with the right words. This technique is called framing: choosing specific wordings that evoke a certain frame or association. Framing … Continue reading

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How To Be Right With The Right Words

The way we perceive a phenomenon is shaped by the words we use for it. Political communication experts know this very well. The Republicans in the US once managed to … Continue reading

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