Tag Archives: Power

How To Use The Power Of Reciprocity

How-To-Use-The-Power-Of-Reciprocity

Reciprocity is the human tendency to respond in kind: if you do a favor, the other will most likely return the favor. Professor Robert Cialdini proved this principle by sending┬áChristmas┬ácards … Continue reading

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How To Use The Power Of Scarcity

Scarcity is what makes us run to a store and pay the highest price. The scarcer the good, piece of information or experience, the more we want it. You can … Continue reading

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